Video 1
Class Utilization Rate
How full your classes really are, and why it drives both revenue and student satisfaction.
Key takeaway: Attendees ÷ class capacity. Track it by class and time slot to see where to add or cut.
Resources · For yoga studio owners
Yoga Studio Metrics
Nine short videos on the numbers that tell you how your studio is really doing, and what to do about each one.
Video 2
Revenue per Class
Calculate what each class earns and use it to improve profitability.
Key takeaway: Revenue a class brings in ÷ the number of times it ran. Compare it with what the class costs to run.
Video 3
Customer Acquisition Cost (CAC)
What it costs to win a new student, and how to keep it low as you grow.
Key takeaway: Marketing and sales spend ÷ new students won in the same period.
Video 4
Customer Lifetime Value (CLV)
What a student is worth over time, and strategies to increase it.
Key takeaway: Average monthly spend × average months a student stays. Keep CAC well below it.
Video 5
Customer Retention Rate
Measure how many students stay, and ways to build loyalty.
Key takeaway: Students still active at the end of a period (not counting new joins) ÷ students at the start.
Video 6
Class Booking Lead Time
Track when students book, and encourage booking further ahead.
Key takeaway: Time between booking and class start. Longer lead times make your schedule easier to plan and staff.
Video 7
Membership Growth Rate
How fast your membership base grows from month to month.
Key takeaway: (Members at the end − members at the start) ÷ members at the start, tracked monthly.
Video 8
Net Membership Change
New members minus the members you lose: the number that shows whether you're really growing.
Key takeaway: If it's negative, fix retention before spending more on acquisition.
Video 9
Referral Rate
Measure how often students bring friends, and how to boost it.
Key takeaway: New students who came through a referral ÷ all new students.
Track them automatically
Let MatData do the math
MatData, our studio analytics software, tracks these metrics for you every day, straight from your fitDEGREE account.
Read the full story →Before MatData, I found out a client was gone when their membership lapsed. Now I see the signs while they’re still bookable.
RebeccaOwner, Wahi Hoʻōla Yoga + Wellness
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